SHEIN showcases TikTok mega influencer Sarah Magusara with buttery and bougie workout collection
Energise with a buttery soft collection that takes you from workout warrior to gorgeous glam.
SHEIN, a global online fashion and lifestyle retailer, is collaborating with Brisbane-based TikTok sensation Sarah Magusara, to release an activewear collection that elevates basic to bougie.
With over 18 million followers on social media, Sarah has been sharing her love of family, fun and fashion since 2014 across TikTok, Instagram and YouTube.
With over 36 pieces available online now, the collection is heavily inspired by Sarah’s love of easy-to-wear, timeless activewear pieces in colours that empower women to feel confident while they move.
Sarah’s ‘pinch me’ moment came when she was asked to collaborate with SHEIN for her very own collection.
Sarah says after sharing her love of dancing and movement with her online community for so many years, it feels right to offer others the chance to feel good when being active too.
"It makes me so happy to see other young women wear my collection, as I believe the collection is well balanced and there is something for everyone, all at a very reasonable price,” Sarah said.
For women in particular, a lack of confidence can often be a barrier to keeping active.
For SHEIN, a ‘fit you feel good in can help women’s confidence while moving their bodies.
Sarah’s love of block colours in mix-and-match, earthy tones, coupled with an ultra-soft fabric that offers support where needed, ensures this collection remains stylish and timeless, without compromising on comfort.
“I love the flared leggings,” she said.
“They add a lot of personality while staying true to being a great choice for activewear bottoms.”
The collection leverages SHEIN's industry-leading on-demand production model, for ultra-small batch production, and gauges market response in real-time, scaling production only if necessary. This approach minimises production waste at the source and reduces excess inventory.
“We are thrilled to unveil our latest collection which matches comfort with colour and movement,” said a SHEIN spokesperson.
“Sarah is so relatable, and her love of life shines through. This curated collection is a perfect representation of our desire to provide customers with elevated activewear at a realistic price point.”
The SHEIN x Sarah collection launched March 29 in Australia and New Zealand. Prices start from AUD $20 and are available here.
To learn more about SHEIN, visit www.sheingroup.com
